HEROES & BALLYHOO tells the story of the creation of America’s sports entertainment industry during the period of 1919-1930. The star athletes, over-the-top journalists, and cagey PR men had an extraordinary impact on the country, profoundly changing individual sports, establishing the secular religion of sports and sports heroes, and helping bond disparate social and regional sectors of the country. Sports became a cornerstone of modern American life in the Golden Age.
Freed from the agonies of World War I, Americans eagerly bounded into the “era of wonderful nonsense” — the Roaring Twenties. They threw off Victorian traditions and rural ways, and sought everything modern, from bobbed hair, bathtub gin, jazz, Model Ts, movies and radio to fads of all kinds. Moreover, the war-weary public embraced the drama and excitement of sports and its star athletes, in search of heroes not from the fields of Flanders, but from a field of dreams.
HEROES & BALLYHOO salutes the ten most prominent Golden Age heroes and relates their effect on sports and society. Babe Ruth, America’s greatest sports hero, leads the way, followed by boxer Jack Dempsey, college football’s Red Grange and Knute Rockne, tennis players Bill Tilden and Helen Wills, golfers Walter Hagen and Bobby Jones, and swimmers Johnny Weissmuller and Gertrude Ederle.
The book also celebrates the ballyhoo artists—sportswriters, promoters, and press agents—who hyped the stars to a receptive public. Reporters Grantland Rice and Damon Runyon set the pace for the press; promoters C. C. Pyle and Tex Rickard put P. T. Barnum to shame; and Babe Ruth’s press agent, Christy Walsh, founded the sports marketing business.
BALLYHOO (bal-ee-hoo), n.: loud, exaggerated, or sensational advertising or promotion.
BALLYHOOING, v.:to publicize noisily. First seen in the mainstream press around 1910, the
term’s usage peaked in the 1920s. Originally associated with carnival barkers.
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Most of us are familiar with record players even though MP3 players, Compact Discs, and other digital media are the current popular technologies. Record players and their vinyl discs are making a comeback and is a nostalgic item for those of us old enough to remember when they were the best way to have music other than the radio. The phonograph is not a new technology but the history and development of it is fascinating. The first device built to record sound waves was invented in 1857 by Frenchman Edouard-Leon Scott de Martinville.
In 1886, Cichester Bell and Charles Tainter patented the Graphophone which used wax coated vertical cylinders to record and produce the sounds. These cylinders used a different way of recording and playback. Edison’s devices were patented specifying an embossed technique which produced a three dimensional image on the medium. The Bell and Tainter device was called the Graphophone and used engraving which cuts grooves into the surface. Then in 1887, Emile Berliner developed the Gramophone which used a wax and zinc coated disc that recorded the motion of the stylus. An acid bath firmed the groove the stylus had created and removed any excess material so the recording could be played back.
Orthodontic braces are a common fixture in today’s society and it is not rare to see classmates, coworkers, or family members with braces on their teeth. Both children and adults are often seen wearing braces and there are a wide variety of colors available to allow individual customization of them. Although braces are an everyday part of our culture, little is known about their development or origin. In ancient Greece both scholars Hippocrates and Aristotle talked about ways to fix dentals problems including the straightening of crooked teeth. There are a few men who history considers the fathers of orthodontics and they developed their ideas in the late 19th century. The first individual is Norman Kingsley who was a writer, artist, and sculptor but was primarily a dentist. In 1880 he wrote “Treatise on Oral Deformities” which was a major influence on dentistry.
Edward Angle, an American dentist from Pennsylvania at the turn of the 20th century is widely considered the creator of modern orthodontics and his system of classifying dental arches is used all over the world. In 1887 he wrote “Treatment of Malocclusion of the Teeth”. This volume was revised and republished several times and is the cornerstone of modern orthodontics. Angle served as a professor at a couple of medical colleges and in 1900 founded The School of Orthodontia in St. Louis, Missouri.
Temperance may be defined as: moderation in all things healthful; total abstinence from all things harmful. On November 10, 1891, the first meeting of the Women’s Christian Temperance Union (WCTU) was held in Boston, Massachusetts. The meeting signaled a new era of social responsibility and the beginning of public charities. The move signaled the real dawn and consequence of an industrialized nation.
A number of people equated (and rightly so in most cases) a correlation between drinking and domestic violence, homelessness, poverty and crime. It was thought that if alcoholic drink was eliminated or extremely curtailed, the morals of the village may return to the uprooted families of the inner cities. And with enough people on the same page, a movement was born.
The main activities of the WCTU were “crusades.” These crusades involve mass prayer in local churches to petition God for assistance with making alcohol illegal and marching to local bars and saloons to demand the owner shut his or her doors. The women exacted a moral authority and used Christian beliefs as well as good old fashioned guilt and shame to pull people away from drink and into the movement.
Annie Oakley died on November 3, 1924 from pernicious anemia. Her life is a testament to the strength and determination of American frontierswomen. Skilled with weapons and equal to many of her male counterparts, Annie Oakley remains an integral part of western history.
It was in 1885 that the star crossed (or rifle crossed) couple joined the famous Buffalo Bill Wild West Show. 





